We are delighted to announce that founder of Superarts Agency and Academy, Irene Hayes, was awarded a BEM in the Queen's New Years Honours List 2019 for her services to Dance and the local community.

            Irene Hayes BEM Founder


Superarts Agency was founded in South London over 40 years ago by Irene Hayes and is one of the most longest-established and reputable agencies in the UK. The agency is in Association with Superarts Academy which Irene opened a decade earlier in 1962. A family business, Irene's late husband, Michael and their daughter, Susan all worked together to build and maintain the reputation of Superarts Agency and the Academy. Michael providing accounting services and  moral support and Susan, now the Managing Director.

Irene herself a professional performer/dancer when younger was filmed by the BBC in Aug 2019 celebrating her BEM and career.


           Susan Hayes Director 


Susan has over 40 years of experience in the industry, she has danced, choreographed, modelled and produced shows all over the world, working with casts of 4-400. She performed in four Royal Command Performances, was in the original cast of 'EVITA' and appeared in numerous television series, before focusing on her choreographic career. She has devised bespoke theatre productions and also worked extensively with young people and taught in UK vocational colleges. As well as running Superarts Agency, Susan continues teaching  at Superarts Academy sharing her experience and expertise in classes and workshops. Together with Irene, they create a personable and friendly agency, priding themselves in knowing each person they represent and helping develop and support their unique talent. 

From Superarts Academy & Agency, we are always delighted to see our talent doing well and pursuing their dreams.

Chelsea Flain Executive Agent


Chelsea, EA, has been extremely fortunate to perform all over the globe.

Her credits include:

P&O Cruises lead vocalist

Celebrity Cruises lead vocalist

Singer/Dancer Universal Studios Singapore

The Elvis years UK Tour.

With her musical theatre background

and experience she has a great insight

to the industry. Chelsea is very passionate about Superarts Agency, supporting our talent and helping them reach their fullest potential.




Superarts Agency has been established in central London for over 40 years, providing our clients with actors, singers, dancers and models. Based in London we represent individuals mainly within the M25 area and the Southeast. Originally a childrens agency, we successfully opened our doors to graduates and adults in 2018.


Our actors, dancers and talent have worked in everything from Film, TV, Television Commercials, and Photographic assignments to performances in the hits of London's West End, to productions in Hong Kong, Europe and USA. 


Superarts is proud of the fact that:

- We know our talent first hand, often working with and training them since they were tots 

- We not only focus on finding tour talent suitable projects, but importantly we are in a position to train, develop, prepare, and advance our younger talent in terms of their talent, potential, well-being, creativity, maturity, and confidence. 

 - We interact with all our graduates, parents and children on a personal level - this is a family agency after all - to ensure we remain both professional and personal.

- Our emphasis is not on quantity, it is on QUALITY. To this end we keep the number of young people on our books at a level where we can know each person well and on an on-going basis throughout their young careers.