We hold Superarts Agency as something much more than a business -
for us it has been a way of life for decades,
a way of relating to young people and their families,
of doing good business,
and a platform for community and fellowship.
Superarts Agency was founded in central London over 40 years ago by Irene Hayes, with accounting and moral support from her husband Michael. In association with the Irene Hayes School of Performing Arts, which Irene opened a decade before, both Irene and Michael worked tirelessly to build and maintain the reputation of Superarts Agency, one of the UK's longest-established and most reputable agencies.
For more than four decades now Superarts Agency has been a business in its own right. The Director is now Susan Hayes, Irene and Michael's daughter. Susan has a long and solid platform of decades of experience in the industry; agency work, auditions, performance, choreography, show production, dance, and working with, teaching, preparing and managing young people.
Susan began working as a professional dancer in the late 1970's, and for over 40 years has danced, choreographed, modelled, and produced fashion and commercial shows all over the world, performed in four Royal Command performances, numerous television series, was in the original cast of 'EVITA' and other West End productions. She has also worked extensively with young people and taught in UK vocational colleges.