We are delighted to announce that founder of Superarts Agency and Academy has been awarded a BEM in the Queen's New Years Honours List 2019 for her services to Dance and the local community.

            Irene Hayes BEM Founder


Superarts Agency was founded in central London over 40 years ago by Irene Hayes and is one of the most longest-established and reputable agencies in the UK. In Association with Superarts Academy which Irene opened a decade before and still runs. A family business, Irene's late husband, Michael and their daughter, Susan all worked together to build and maintain the reputation of Superarts Agency and Academy.

Michael providing accounting services and  moral support and Susan, the now                  Managing Director.

           Susan Hayes Director 


Susan has over 40 years of experience in the industry, she has danced, choreographed, modelled and produced fashion and commercial shows all over the world. She has performed in four Royal Command Performances, numerous television series, was in the original cast of 'EVITA' and other West End productions. She has also worked extensively with young people and taught in UK vocational colleges. Together with Irene, they create a personable and friendly agency, priding themselves in knowing each person they represent individually.

         Chelsea Flain Assistant


Chelsea, Assistant, had been extremely fortunate to perform all over the globe.

Her credits include:

P&O Cruises lead vocalist

Celebrity Cruises lead vocalist

Singer/Dancer Universal Studios Singapore

The Elvis years UK Tour.

Wither her musical theatre background

and experience she has a great insight

to the industry. Chelsea is very passionate about Superarts Agency, supporting our talent and helping them reach their fullest potential.




Superarts Agency has been established in central London for over 40 years, providing our clients with young models, actors and dancers aged from 2 to 25 years. Based in London we usually only take children onto our books who live within the M25.


Our models, actors and talent have worked in everything from photographic assignments and television commercials, to performances in the hits of London's West End such as Matilda, Billy Elliot, The Lion King and Oliver, to conference shows in Hong Kong and USA. 


Superarts is proud of the fact that:

- We know our young people first hand, often working with and training them since they were tots This is because most of our talent are taught, trained and developed in-house. Where there is an exception it is because the young person is themselves exceptional, and has attended our masterclasses so we can get to know them.  

- We not only focus on finding these young people suitable assignments, but importantly we are in a position to train, develop, prepare, and advance these young people in terms of their talent, potential, well-being, creativity, maturity, and confidence. 

 - We interact with all parents and children on a personal level - this is a family agency after all - to ensure we remain both professional and personal.

- Our emphasis is not on quantity, it is on quality. To this end we keep the number of young people on our books at a level where we can know each person well and on an on-going basis throughout their young careers.