About Us

Superarts Agency was founded in central London over 40 years ago by Irene Hayes and is one of the most longest-established and reputable agencies in the UK. In association with Superarts Academy which Irene opened a decade before and still runs.


A family run business, Irene's late husband, Michael and their daughter, Susan all worked together to build and maintain the reputation of Superarts Agency and Academy. Michael providing accounting services and moral support and Susan, the now Managing Director. 


Susan has over 40 years of experience in the industry, she has danced, choreographed, modelled and produced fashion and commercial shows all over the world. She has performed in four Royal Command performances, numerous television series, was in the original cast of 'EVITA' and other West End productions. She has also worked extensively with young people and taught in UK vocational colleges. Together with Irene, they create a personable and friendly agency, priding themselves in knowing each person they represent individually.

"We hold Superarts Agency as something much more than a business -

for us it has been a way of life for decades,

a way of relating to young people and their families, 

of doing good business, 

and a platform for community and fellowship. "

Click here to join